Choose Quality Over Quantity
Having read Ed Roach's post on How To Tell Your Brand Story it made me think about how creating a branded and professional document can have longer term advantages over a digital piece of marketing.
How many times have you received an email that tries hard to get you on side and sell the business but yet within seconds you've trashed it, never to be retrieved?!
In an age of NOW a digital piece of marketing, be it viral or direct to your inbox, can be popular one minute and forgotten the next.
The Value Of Quality Marketing
Receiving a brochure in the post that has been produced to a high standard can feel like you've received a present from somebody. As though that person has taken time and spent valuable money on you. A printed document in this way can have more of an impact and last longer in the memory.
A brochure or business card that is striking, whether that be visual or tactile can have a deeper more profound effect on the recipient. Naturally a possession is of greater worth but that is not the only advantage. All that that piece of marketing represents to you, the feel and look, transforms into what you feel about that company. Your services might not be required at that time but the likelihood is that your brochure will be kept as reference to your company and you'll get reward further down the line.
So next time you reach for your two thousandth leaflet you got cheaply from your local print shop, stop and think how this represents your company.