Going Underground - Things The Tube Can Teach You About Web Design
When it comes to your website take a leaf out of the London Underground's book of branding and design communication.
Your website design should send clear signals about what your brand stands for and in what direction you want people to take. Usability is a big issue for Transport for London as much as it is for your web design.
If you're searching for some clarity on the subject of web design/usability then I hope this post gives you some answers. Let people of the train first and then take a seat, mind that can of pop, put that free paper to one side and enjoy the ride.
Things The Tube Can Teach You About Web Design
Things Not To Take From The Tube
Please let the passengers off the train'.... 'Please let the passengers off the train first'....... 'PLEASE let the passengers off the train first'....... 'let the passengers off the train FIRST!'...... 'Go on then, stuff yourselves in like sardines, see if I care, I'm going home.
Your delay this evening is caused by the line controller suffering from E & B syndrome: not knowing his elbow from his backside. I'll let you know any further information as soon as I'm given any.
End of the line
When the tube works it's great, it's fast and gets you around the city at a remarkable rate but due to previous lack of funding it's prone to break down and annoyance. Don't let your website fall into the same black hole.
All change please.