MailChimp Review: Online HTML Email Marketing
In need of an online email marketing platform, we found at least three that fitted our criteria of a good feature set, ease of use and cost effective pricing. We opted for our monkey cousins over at MailChimp!
Having searched on Twitter for an alternative to Aweber and iContact, then having read the Outlawdesign blog review of MailChimp we hooked up and swung into action.
The pricing structure was the most competitive we could find, especially if you're like us and only sending out an email every quarter. Buying credits that match the number of emails sent instead of a fixed monthly fee, suits us just fine.
- Competitively Priced
- Good Feature Set
- Good Site Design and Usability
- Quick Set up and Testing
- HTML or Templates Provided
Once signed up the layout of the site is great and made the process of testing our first campaign very easy. The great option of carrying out an A/B split test on your campaign is also available:
You can create contact lists by importing delimited email addresses and names and then add as much detail as you wish, town, jobs etc to give you extra data to analyse in the reports section.
Templates are provided but naturally our own html designed version was easy to incorporate:
Then once the code is copied and pasted in place a neat feature of 'inline CSS' is available to help beat the spam filters. From here you can send a test to see how it appears in your inbox. To ward off spammers you must include a snippet of code to allow opt out of the email.
Once you've done all this you're ready to send the simian postman on his way. Reports are available straight away so you can track your campaign as it happens. The neat and easy to view graphics give you an instant overview of opens, clicks, opt outs, spam referrals and much more.
For an additional fee of $69 you get the AIM (Actionable Intelligence and Metrics) which tells you exactly who opened and what they clicked. MailChimp's integration with Google Analytics, a free service, lets you see which campaigns are converting to your website.
If you run an ecommerce site using ZenCart, Magento or osCommerce you can download the plugin and get your sales stats automatically added to your email reports.
Royal MailChimp, King of Email Marketing
All-in-all the monkey that mails is a fine piece of work containing most of the features you could want in this price bracket.
MailChimp delivers in more ways than one!