Quick Tips For A Successful Website

Successful website

Your website is live, people are visiting and interacting, you're probably thinking that's it surely, show me the money! Whether you're running an ecommerce or a regular business site, getting it live takes time, content creation, site designed and built, so when all this is complete it means the hard work is done, right?!

Wrong, I'm afraid to say that anyone can get a website live, via free services, diy or paying a web development company to do the work for you. But I'm afraid this only sets the foundations of your online business, poor foundations can have long lasting effects. However, how you build on top of these will develop your online presence into either an also ran, or a market leader!

I sometimes hear from clients that they are not getting the results they expected from their new website. I then have to reiterate that a website can develop from very little effort or promotion, but if in a competitive niche, more time and energy is required.

If you can picture your website as a sapling within a forest of trees, the more competitive the niche, the more dense the forest, every tree having to fight harder to survive and reach for the light.

Bearing this in mind below are a number of quick tips to put into practice to make your website a success. Giving your website the best chance of good search engine rankings, targeted traffic and improved conversion rates.

Pre Launch

  • Press Release - build buzz
  • Search Engine Optimisation (SEO)
  • Google Business Centre listing
  • Blogging
  • Blog Commenting

Launch

  • Search Engine Submission
  • Google Shopping

Social Media Marketing

  • YouTube
  • Twitter
  • Facebook
  • Linked In
  • Xing
  • Delicious
  • Stumbleupon
  • Digg

Advertising

  • Print Advertising
  • PPC
  • Business Networking
  • HTML Email Marketing

Data Analysis

  • Conversion Rate
  • Top Content/Sellers
  • Bounce Rate
  • Traffic Sources

Post Launch

  • Customer Referrals
  • Special Offers

For instance if you dived into your analytics and found your best converting keyword phrase you could then write a blog post around it, driving further targeted traffic to your site. Combining this with data on your best converting social media site you could spend more time on the ones that convert instead of wasting time on those that don't.

A website is a good starting point for a business but if you can think more along the lines of Roy Castle and Record Breakers, "Dedication is What You Need!", you'll have more chance of the success you envisage online.

Hopefully I've persuaded you to consider all the options available to make your website a long term success and not a short term gain. I couldn't help but include a clip of Tom Cruise as Jerry Maguire though:

Image credit dmason

Comments

Espreson's picture

Whatever you have described

Whatever you have described is true...
Regarding promotion, Social Media Marketing is most effective and valuable to showcase your site...

BNY's picture

Blog & Shopping Feeds Are Key

As stupid as it sounds, Blogs do work for getting you traffic. That is if you actually write. Blogs are loved by search engines and even simple product reviews, if worked in as blog content, can get you a bunch of free and easy traffic. Every ecommerce website needs to have a blog, even if its a simple wordpress blog or something with a different theme from your main website. It will still work, although professional integration is going to work better.

One of the most beneficial features any ecommerce related website HAS TO HAVE is the ability to export feeds for services like the ones you mentioned above (Google Shopping, Shopzilla, BizRate, etc).

These simple services are HUGE for getting you traffic down the road after your site has been live for a few months.

Kate's picture

There really are quite a lot

There really are quite a lot of factors to consider when wanting to start a successful website. I did not know about many of them so thanks. I do agree that the social networking sites can really make a difference with your success as well.