What is a Varnish? Transform Your Work With a Spot Varnish
A Varnish is a liquid coating that is applied to a printed document. The varnish can be Glossy, Matte or Satin giving a variety of different finishes.
A varnish is an additional process and cost due to the fact it is not normally applied on the same printing press as the original document.
Before saying no on a cost basis alone it is always worth asking your printer or designer to show you some examples.
What Can a Varnish Do:
Other benefits include the speeding up of the drying process and prevention of ink rub off.
Adding a varnish is a straight forward process but it can really make your work pop and gleam with vitality. Photography can really shine with a varnish applied to it making the colours appear more vibrant and lush.
The addition of a varnish can also give a business card or brochure cover a tactile feel otherwise lacking on a normal print run. Two cards sat side by side can stand apart and give an incentive to pick up one over the other just by adding a varnish.
Business Card Printing with a Spot Varnish
A straight forward business card can be transformed into something people want to touch and feel. A client of ours was delighted with the business cards we produced for her. The spot varnish applied to the leaf made it leap off the card and also gave it a texture everyone comments on.
A gloss varnish can be used to enhance the appearance of printed photographs as the coating reflects back the light and makes colours appear richer and more vivid.
A matte varnish gives the printed surface a non-glossy, smooth look. This type of varnish gives the effect of ‘softening’ the appearance of the surface it's applied to.
This coating falls between Gloss and Matte providing a smooth finish.
Ultra Violet (UV) Varnishing uses special Ultraviolet drying machinery, a UV coating is like a deluxe version of the non-UV varnishes, with the varnish appearing noticeably richer and more luxurious.
All-over UV varnish
This UV seal is applied all over the printed surface. The varnish can come in Gloss, Matte and Satin.
Spot UV Varnish
As the name indicates, a Spot Varnish is applied to chosen areas of a printed document.
Have you used a varnish on your work? Did you choose quality over quantity? Did it give you the result you were expecting? Do let me know your experiences with varnishes, it might sound geekie to some but I'd like to know ;)