Web Design and Drupal Development Blog

Marketing A Lifestyle To Drive Sales

Marketing a lifestyle

I read a great article over the weekend in The Guardian, Are probiotics really that good for your health?, which went on to detail the rise and rise in probiotic drink sales.

It struck me as a prime example of how marketing a lifestyle can bypass any benefits the product claims to have (in this case, benefits yet to be verified by the European Food Standards Agency) !

Why wait for confirmation that your product actually improves people's health when you can persuade them with adverts and brain wash them in to thinking so.

Yakult is widely known in the UK and was the first to market with their probiotic drink in 1996.

Basic Drupal Site Configuration For a Well Oiled CMS

Drupal logo

When building a Drupal website it's important to get the basic site configuration right to help in everything from SEO to Usability.

Putting these basics in place will make your site load faster and avoid a potential increase in your bounce rate. A well oiled machine will make for a smooth running site and a good experience for visitors.

Drupal is a very powerful CMS with many core and contributed modules, these are just some of the things your should do, if you think there are others do add a comment ;o)

Service With A Smile: The Ticket Time Bomb

Service with a smile

How important is service to you? Even if you don't work in the service industry you have to deal with customers and suppliers, so being approachable and contactable is important.

Now I'm not going to name the company I'm referring to, I can see a few frowns on your faces, but safe to say the system of customer support this relates to is a common one.

If you deal with a large company there are usually many different channels to contact support, most common being telephone, email, support ticket or live online chat. Now if you provide these methods it's normally good practice to actually be on the other end to respond!

When supplying a phone number it's good that someone, especially between the hours of 9 and 5, picks up the darn thing or you have the ability to leave a voicemail! What's the point of a support number if there's no support?!

Naturally your next port of call is live online chat, except when you go to use it there's never anyone there to chat to! Live offline chat would be more appropriate!

Blogging Inspiration and Tips To Build Traffic From Tim Ferriss

Blogging Inspiration

If you ever needed inspiration to start a blog and tips to keep people returning to read it then the video below, titled How to Build a High-Traffic Blog Without Killing Yourself by Tim Ferriss, is a great place to start.

Having viewed it the other day I felt I had to share with you, it was that good, I hope you get something from it even if you have an established blog.

There's background to where and why he started blogging, including an embarressing telephone call to a blogging idol!

If you're thinking about starting a blog or have doubts as to where to start then watch this presentation:

Comment Spam and PageRank Sculpting

Comments Spam and PageRank Sculpting

Blog comments are a hot topic at the moment and something we're constantly reviewing. Since Matt Cutts, at SMX Advanced, announced the 'nofollow tag' no longer passes pagerank, the blogging and more importantly the SEO community has been discussing the merits of page rank sculpting.

Barry Welford's post, Blog Comments and Google, gives a great run down of the situation and the merits of allowing comments on your blog.

We, at Makak Media, are interested in how a blog aids your SEO efforts and attracts visitors to the site but at the same time we're also mindful that this blog is primarily there for the reader. It's not all about getting visitors and gaining page ranking if your content isn't of quality and your readers can't interact.

Read Only Comments

Securing Your Ecommerce Checkout

Securing Your Ecommerce Checkout

Securing your ecommerce website is a top priority to give customers confidence in purchasing from your store.

You may have payment options such as offsite or onsite payments. If you're using an offsite payment method, such as PayPal, customers are sent to an external site to complete checkout and so security issues are handled by PayPal themselves.

What about if you're using onsite payment methods, what do you need to do to secure the payment page?

The first thing you'll need to do is check your hosting package came with an SSL Certificate. Secure Sockets Layer (SSL) encrypts critical data, such as credit card details, providing security and data integrity for communications over networks such as the Internet.

Free Drupal CCK & Views Video Tutorials

Free Drupal CCK & Views Video Chapters

If you're serious about Drupal and developing your site further you should be looking at using the CCK and Views modules. These two modules are the basis for most sites we build and provide great functionality that can take your site up a level.

Luckily for you, the great people at Lullabot have released two Free Drupal CCK & Views Video Chapters from the Lullabot Learning Series, to give you a flavour of the modules and their approach to teaching.

The Content Construction Kit (CCK) module allows you to add custom fields to nodes using a web browser. A great way to expand your content types beyond the standard page and story supplied in core.

The Views module provides a flexible method for Drupal site designers to control how lists and tables of content (nodes in Views 1, almost anything in Views 2) are presented.

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