Daisy fitness were a brand new start up company wanting to work with a local web design and development company. They needed help with a logo, branding and an e-commerce website to promote and sell their range of exciting women’s fitness wear.
Daisy Fitness were a startup company without a logo, brand or website.
Client background:
There are many companies in this very competitive sector so Daisy Fitness had to stand apart from the crowd. The logo needed to be unique and fun which we feel we achieved with the iconic daisy symbol.
We had a number of face-to-face meetings with Mark and Karen of Daisy Fitness to finalise a company name, branding ideas and to flesh out the best way to display their products online.
Once a company name had been finalised, we took time to put design concepts for a logo together. After reviewing client feedback and making several revisions, the final logo was produced which influenced the Daisy Fitness brand.
With branding in place, we moved on to design the website and consulted with Mark and Karen on the main points they wanted covered by the website.
The main criteria of the site was to the show the products to their fullest, displaying the range of fitness wear available in an easy to navigate style. We decided to use a number of thumbnail images per product, which could be clicked on to see a larger version and then hover over to zoom in for more detail.
We put delivery and size chart links as pop up windows on the product pages to enable quick reference without leaving the page and help speed up the decision making process, ultimately leading to more purchases.
We also added social sharing buttons, such as Twitter and Facebook, which were crucial to spreading the brand.
On all e-commerce sites we use a one page checkout to allow for quick and easy checkout completion, we also use SSL certificates to secure the checkout process. Daisy fitness bank insisted on the website passing Security Metrics own security high standards which are checked every quarter. In this instance we also used SagePay as the payment gateway for the checkout, which allows for complete transaction control including voiding and refunding of payments.
Other work:
Daisy Fitness have been very happy with the end results:
There has been a steady increase in traffic to the site over time resulting in increasing numbers of transactions.
Daisy Fitness have now been trading for a year and a half, steadily building business in what has been a harsh economic climate.
SEO helped gain steady increase in traffic over time and is an area of ongoing work we provide.
Having spotted a niche in the market for Brazilian style fitness clothing all we could bring to the table was a passion for working out and fitness fashion – thankfully Makak Media brought the rest. With a basic idea of wanting our logo to incorporate a daisy, Richard came back to us with a fabulously eye catching logo.
As technophobes ourselves we wanted a simple to use website that wasn’t complicated by too much design but which displayed our products to their very best, and that is exactly what we have. In a recent survey our customers all agreed that the website gave great clarity and ease of use which gave them a quick and easy shopping experience.
Makak Media have offered excellent support and have encouraged us to use other marketing solutions such as Facebook and Twitter whose feed now appears on our pages giving us the opportunity to communicate with potential and current customers.
Makak Media have also created some great mailshots for us for sales and also for our recent customer survey which had a high response rate. They have also provided us with flyers and some very handy purse sized business cards detailing a single outfit on each incorporating 12 designs.
Ongoing Makak Media keep a close eye on our SEO and are always on hand for any queries we have and to offer advice and solutions to any problems that occur.
A big thank you from Daisy Fitness for all the great work!
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